BAS Message
June 2013

1.  Warning: The Next Sound You Hear May Not Be Your Engine
When you pay 100,000 for a red-hot BMW M5 you expect the twin-turbo V8 to emit a mighty song. A nudge on the accelerator fills the cabin with a richly satisfying ascent from low rumble to high scream. But it's a digital recording, a virtual roar. A Web posting: “I can't believe it. A car that lip-syncs!” BMW calls it Active Sound Design.


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updated 7/11/13